AEO belongs alongside SEO.
Answer engine optimisation and generative engine optimisation describe work that helps your expertise be understood in answer-led search. We begin with useful pages and a clear business identity, then examine how well those pages answer the questions your intended clients ask.
For Google’s AI search features, existing SEO foundations remain relevant. There is no special schema or AI file that guarantees inclusion. The service should be judged by its work and evidence, not a promise that an AI system will recommend you.
Work from a defined question set.
Review five agreed search questions monthly in Search Essentials, ten in Plus or fifteen in Pro. Record the engine, date and observed sources where answer checks are performed.
A sampled answer is an observation, not a stable ranking. Responses vary and may have no citation. We separate brand mentions from links and do not count a generic answer as evidence that your brokerage was recommended.
Improve the source a reader can verify.
Write direct answers supported by context and appropriate references. Show genuine authorship and review responsibilities. Link supporting articles to the service they explain, and keep important information readable as text.
Make the audit an actionable starting point.
Our AEO review defines scope, gathers public-page evidence, records any authorised answer samples and produces a 30-day priority plan. Missing access or unavailable evidence stays marked as unknown.
Search Essentials includes monthly reporting and a monthly review of five search questions. Plus reviews ten monthly and Pro fifteen. Reporting separates delivered work from observed outcomes.
