Start with a baseline you can use.
We map your important services, existing pages and the questions clients actually ask. Where authorised access is available, Search Console and analytics help distinguish impressions, visits and enquiries. Public observations and missing evidence are recorded separately.
The baseline becomes a prioritised backlog. A blocked important page or broken enquiry path comes before another article. We agree the work inside your package rather than treating every possible improvement as included.
Make monthly content part of the system.
Monthly articles come through Search Essentials, Plus or Pro, compared on the SEO & AEO packages page.
Articles connect to relevant service journeys. We work from your actual service, review sources and avoid repetitive location pages that add no useful context. An existing-article refresh may replace a new article only by agreement.
Technical priorities need a delivery owner.
Review indexability, internal links, canonical URLs, titles, structured data and relevant performance issues. Record what has been checked and the consequence of a finding before recommending a fix.
Small fixes are prioritised within the edit allowance. A major migration or custom development project needs a separate scope. The report should distinguish recommended work from work completed that month.
Report the next decision.
Search Essentials includes monthly reporting and a monthly review of five search questions. Plus reviews ten monthly and Pro fifteen. Reporting separates delivered work from observed outcomes.
Search rankings, indexing and lead volume cannot be promised. What can be agreed is the work, the review rhythm, the owner and how decisions will be made when evidence changes.
