Four pillars. A repeatable rhythm.
Get Found. Convert. Follow Up. Grow. One operating model that connects the work, evidence and next decision.
Get Found: answer the right questions.
Maintain a clear service structure, accurate business information and useful answers grounded in the brokerage’s expertise. Review search visibility and the questions behind qualified enquiries.
The routine is to choose one evidenced content priority, draft it, obtain approval and check what changed. AEO supports the same work; it is not a separate promise of AI citations.
Convert: make the next step easier.
Review the website journey, tool assumptions and enquiry path. Test the parts you are authorised to test and record the result. Pair observations with real visitor or enquiry evidence where available.
Prioritise one useful improvement at a time. A broken enquiry route takes precedence over an aesthetic experiment. Define the change and the measure before calling it a success.
Follow Up: give every enquiry an owner.
Agree routing, response responsibilities and appropriate messages. Review failed automations, unassigned enquiries and the hand-off between marketing and the brokerage’s operational system.
This work needs authorised CRM access or evidence supplied by the team. Keep service messages separate from optional marketing consent, and do not assume that an old contact list is cleared for reactivation.
Grow: use what the business learns.
Bring together qualified enquiries, conversion, costs and team capacity. Decide whether the next action is better follow-up, a content update, a conversion test or a carefully scoped acquisition campaign.
Database reactivation and paid acquisition are conditional actions, not calendar obligations. Consent, audience relevance, approvals and capacity must be in place before a campaign is activated.
A routine with clear limits.
The website audit is the starting diagnosis. The ongoing service uses the same four-pillar framework to prioritise work within the package allowance. Automated checks can surface changes; people decide what to publish, promise and spend.
You get one clear, prepared decision to make each month. Behind it sit regular technical checks, a weekly priority review and new issues picked up as they arise. The cadence is agreed within scope; website care does not include the full marketing program. Compliance questions run across every pillar and go to the nominated reviewer.
Common questions
What is included in mortgage broker marketing?
BrokerMint’s services cover websites, SEO and AEO content, Google and Meta Ads, and Growth Engine enquiry follow-up. Each has a defined scope so you can start with the area that needs attention and add more support when it is useful. Explore the marketing packages
Where should my brokerage start with digital marketing?
Start with the main obstacle between discovery and a booked conversation. If prospects cannot understand your offer, improve the website. If few suitable people find you, assess search or ads. If enquiries arrive but go quiet, review response times, bookings and follow-up before increasing traffic.
Do I need a new website to use your marketing services?
Not necessarily. SEO and AEO can accompany a suitable existing website, and we assess the access and landing pages needed for ads or follow-up. If your current site limits the work, we explain the required changes before agreeing scope.
Do you sell leads or guarantee settlements?
BrokerMint provides website and marketing services rather than a promise of purchased leads or settlements. We agree the work, measurement and review process. Enquiry quality and outcomes also depend on market demand, your offer and how your team handles conversations.
