From account evidence to a better next campaign.
Audit, plan, approve, run and review: a clear delivery process for your Google or Meta Ads program.
Start with the account or the opportunity.
For an existing account, scope a read-only review of targeting, search terms or Meta creative performance, conversion definitions, landing pages and lead-quality evidence. If you have not run ads, prepare a market and measurement brief rather than pretending an account audit occurred.
Never send passwords through a marketing form. Access is requested separately through an approved invitation process after scope and responsibility are established.
Agree the campaign and the measurement.
Define the intended clients, geography, landing pages, budget and meaningful conversion. Keep lead events distinct from booked appointments and settlements. Obtain the required review of claims before launch.
Our published fee covers the stated account and campaign limits. Wider geography, additional channels or major landing-page work require a separate scope. Advertising spend is additional.
Run the agreed work.
Review Google search intent or Meta creative and audience performance, irrelevant traffic, conversion events and the feedback from the brokerage. A campaign change should have a reason and enough context to understand its effect.
Do not keep increasing spend when the team cannot respond or tracking is unreliable. Fix the relevant part of Get Found, Convert or Follow Up before assuming more traffic will solve the problem.
Report what is known.
Show spend, recorded enquiries and the available quality or settlement information supplied by the team. Explain attribution gaps and avoid treating forecast figures as completed business.
The program continues through a review rhythm. Neither a bid adjustment nor a new landing page guarantees a lead volume, cost or lending outcome.
