Turn client questions into useful content.
Your team already knows the questions people ask. We turn those questions into a focused editorial plan, prioritised around your actual services, search intent and the gaps in your existing website.
A complete publishing cycle, not just a draft.
Each article includes a topic brief, research from appropriate sources, original writing, an editorial check and one consolidated revision round. We prepare it for your blog, with a descriptive title, meta description, appropriate headings, relevant internal links and a clear next step.
For AEO, we organise the article around a real question and a direct, understandable answer. Where useful, we add supporting questions, cited sources and accurate author or reviewer information. Structured data is used only where appropriate to the visible content. There is no special markup that guarantees AI inclusion.
Your lending expertise stays in the loop.
We work from your actual service scope and ask for context when it is needed. Drafting tools can assist production; editorial judgement and source checks remain part of delivery. We do not invent client stories, lending policies or credentials to fill a content calendar.
Your nominated reviewer approves regulated claims and the final article before publication. We agree a review window; delayed approval moves the publishing date. Draft completion and publication are reported separately, so there is no silent auto-publishing of unapproved advice.
A rhythm that builds a useful library.
Each month we select the topic, prepare the article, complete review and publish the approved work. We connect it to the relevant service page and record the publication date and next review point.
Clear scope for sustainable delivery.
The allowance covers standard educational blog articles, usually around 800–1,200 words where the question warrants it. Length follows the subject rather than a word-count target. Custom research, video, social campaigns, translations and specialist legal or technical opinions need a separate scope.
Search Essentials, Plus and Pro set the monthly article allowance and sit separately from website care. The SEO & AEO packages page compares the three.
