Broker checklist
Google Ads self-audit
Work through tracking, search intent and lead quality before increasing spend.
A manual self-assessment. Tick only what you have checked. We do not scan your website, access an ad account or verify your answers.
YOUR REVIEW PLAN
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Checks confirmed
This is your checklist progress, not a quality rating, compliance assessment or prediction of AI visibility.
Start with these actions
- Review conversion definitions and separate clicks from completed enquiries.
- Test tracking and check for missing or duplicate conversions.
- Review recent search terms and exclude poor-fit intent where appropriate.
Want a reviewed view?
Request a Google Ads auditGet a Google Ads audit or starting plan.
A read-only review of your account, or a campaign starting plan if you are not running ads yet.