Name the decision-makers.
Before writing a campaign, identify who owns the business facts, who reviews regulated claims and who authorises publication. The same person may hold more than one role, but the roles should not be left implicit.
A marketer can organise the draft and references. That does not make them the person qualified or authorised to approve every credit or legal claim. The workflow should match the brokerage’s own requirements.
Review the whole experience.
A claim can appear in a headline, a calculator, a form label or a follow-up message. Reviewing only the main page paragraph can miss the impression created by the journey as a whole.
Give the reviewer the relevant context, including rates or assumptions, required disclosures and where the copy will appear. ASIC’s advertising guidance is a useful primary reference for financial and credit advertising, alongside the business’s other obligations.
Treat consent as separate work.
An approved message is not the same as permission to send it. The contact list, consent basis, sender information and unsubscribe process need their own checks. ACMA’s guidance is directly relevant to commercial email and SMS.
A client enquiry does not automatically resolve every future marketing permission. Before reactivation, check which contacts should be suppressed and how any withdrawal of consent is respected.
Keep the record usable.
Record the content version, approval and publication date. Give time-sensitive information a review owner. If a claim becomes stale, the team should know which pages and campaigns contain it.
The aim is a process people can follow consistently. BrokerMint’s compliance-support work helps organise that process. It does not certify legal compliance or transfer the brokerage’s responsibilities to the agency.
